['PRĪVACY] Policy

Last updated: July 23, 2026

OUR COMMITMENT TO PRIVACY

[‘LITTLE] HŪMN™ is a brand owned and operated by HŪMN® LLC. We respect your privacy and want you to understand what personal information we collect, why we collect it and how it may be used or disclosed.

This Privacy Policy applies when you visit our website, create an account, make a purchase, contact us, subscribe to marketing communications or otherwise interact with [‘LITTLE] HŪMN™ and our related services (collectively, the “Services”).

For purposes of applicable data-protection laws, HŪMN® LLC is the business or data controller responsible for the personal information described in this policy.

By using the Services, you acknowledge the practices described below. If you do not agree with this policy, please do not use the Services.

1. PERSONAL INFORMATION WE COLLECT

The personal information we collect depends on how you interact with us.

CONTACT INFORMATION

We may collect your name, email address, telephone number, billing address, shipping address and other information you provide when contacting us or placing an order.

ORDER + TRANSACTION INFORMATION

We may collect information about products you view, add to your cart, purchase, return or report as defective, along with order numbers, transaction confirmations, shipping details and purchase history.

PAYMENT INFORMATION

Payment information is collected and processed by Shopify and other authorized payment providers. We do not directly store complete payment-card numbers or security codes.

ACCOUNT INFORMATION

If you create an account, we may collect your login details, account preferences, saved addresses and order history.

DEVICE + USAGE INFORMATION

When you use our website, we and our service providers may automatically collect information such as:

  • Your IP address;
  • Browser and device type;
  • Operating system;
  • General location derived from your IP address;
  • Pages viewed and links selected;
  • Cart and checkout activity;
  • Referring website or advertisement;
  • Dates and times of visits; and
  • Cookie, pixel and similar technology identifiers.

COMMUNICATIONS

We may retain messages, emails, customer-service requests, reviews, survey responses and other communications you send to us.

MARKETING INFORMATION

We may collect your marketing preferences, email or SMS subscription status, interactions with promotional messages and information about the advertisements or campaigns that directed you to our website.

CONTENT YOU PROVIDE

We may collect reviews, photographs, testimonials, comments, customization information or other content you voluntarily submit.

2. HOW WE COLLECT INFORMATION

We collect personal information from:

  • You directly: when you place an order, create an account, contact us, submit content or subscribe to communications;
  • Your device: through cookies, pixels, logs and similar technologies;
  • Shopify: which hosts and operates our ecommerce store;
  • Payment, production and fulfillment partners: when they process transactions, manufacture products or deliver orders;
  • Marketing and analytics providers: when you interact with advertisements, emails or our website; and
  • Social-media and referral platforms: when you interact with our content, advertisements or linked accounts.

3. HOW WE USE PERSONAL INFORMATION

We may use personal information to:

  • Operate and maintain our website and online store;
  • Process payments and complete transactions;
  • Produce, personalize, package, ship and deliver orders;
  • Send order confirmations, tracking information and service-related notices;
  • Create and manage customer accounts;
  • Respond to questions, complaints, returns and defect claims;
  • Detect, investigate and prevent fraud, misuse and security threats;
  • Remember preferences and personalize the shopping experience;
  • Understand website traffic, customer behavior and product performance;
  • Improve our website, products, marketing and customer service;
  • Send promotional emails or messages when permitted;
  • Measure and improve advertising campaigns;
  • Enforce our Terms of Service and other policies;
  • Comply with legal, tax, accounting and regulatory obligations; and
  • Protect our rights, customers, business and service providers.

4. LEGAL BASES FOR PROCESSING

If European Economic Area, United Kingdom or similar privacy laws apply, we process personal information under one or more of the following legal bases:

  • Contract: when processing is necessary to accept, produce, fulfill or support your order;
  • Consent: when you choose to receive certain marketing communications or permit nonessential cookies;
  • Legitimate interests: when necessary to operate, secure, analyze and improve our Services, provided those interests are not overridden by your rights;
  • Legal obligation: when we must retain or disclose information to comply with applicable law; and
  • Protection of rights: when necessary to establish, exercise or defend legal claims or protect people and property.

You may withdraw consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn or processing supported by another lawful basis.

5. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to service providers and other parties when reasonably necessary to operate our business, including:

  • Shopify: for ecommerce hosting, checkout, account management, analytics and related store services;
  • Payment processors: to authorize and process payments and address payment disputes;
  • Production and fulfillment partners: to manufacture, print, personalize, package and fulfill products;
  • Shipping carriers: to deliver orders, provide tracking and investigate lost or damaged packages;
  • Technology providers: for website hosting, security, customer support, email and data storage;
  • Marketing and advertising providers: to deliver communications, measure campaigns and display relevant advertising where permitted;
  • Analytics providers: to understand website usage and improve our Services;
  • Professional advisers: such as attorneys, accountants, insurers and consultants;
  • Government and legal authorities: when disclosure is required by law or reasonably necessary to protect legal rights; and
  • Business-transaction participants: in connection with a merger, financing, acquisition, reorganization, sale of assets or similar transaction.

We do not authorize service providers to use personal information for purposes unrelated to the services they provide to us, except where permitted by law or separately disclosed to you.

6. SHOPIFY

Our store is hosted by Shopify. Shopify processes personal information to provide and improve its platform, checkout, payment, security and ecommerce services.

Depending on our Shopify settings and the features you use, Shopify may process information as our service provider or for its own purposes as described in Shopify’s privacy documentation.

You can learn more by reviewing Shopify’s Consumer Privacy Policy and visiting the Shopify Privacy Portal.

7. COOKIES + TRACKING TECHNOLOGIES

We and our service providers use cookies, pixels, tags, local storage and similar technologies to operate the website, remember preferences, understand website activity, improve performance and support advertising.

These technologies may include:

  • Essential technologies: required for security, checkout, account access and core website functions;
  • Functional technologies: used to remember preferences and improve features;
  • Analytics technologies: used to understand traffic, website usage and performance; and
  • Advertising technologies: used to measure campaigns and, where permitted, provide advertising based on interests or activity.

You can manage certain cookie preferences through our website’s privacy or cookie controls. You may also restrict cookies through your browser, although blocking essential cookies may prevent parts of the website from working correctly.

8. TARGETED ADVERTISING + YOUR PRIVACY CHOICES

We do not sell personal information for money.

However, certain uses of cookies, advertising technologies or Shopify services may be considered “selling,” “sharing” or “targeted advertising” under some U.S. state privacy laws—even when no money is exchanged.

Where required, you may opt out through the Your Privacy Choices page or through the privacy controls available on our website.

Where legally required and technically supported, we also recognize opt-out preference signals such as Global Privacy Control. Your preference may apply only to the browser or device from which it is submitted.

We do not knowingly sell or share the personal information of consumers under 16 years of age for targeted advertising.

9. EMAIL + TEXT MARKETING

Where permitted, we may send promotional emails or text messages based on your consent or another lawful basis.

You may unsubscribe from promotional emails by selecting the unsubscribe link in the message. You may opt out of promotional text messages by following the instructions provided in the message.

Even if you opt out of marketing, we may still send transactional or service-related communications concerning orders, accounts, security or policy updates.

10. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, providing customer service, maintaining business and tax records, preventing fraud, resolving disputes and complying with legal obligations.

Retention periods vary according to the type of information, our relationship with you, legal requirements and whether information is needed to establish or defend legal claims.

When personal information is no longer reasonably necessary, we may delete, anonymize or securely dispose of it, subject to technical and legal limitations.

11. DATA SECURITY

We use reasonable administrative, technical and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

However, no website, transmission method or storage system is completely secure. We cannot guarantee absolute security. You are responsible for keeping account credentials confidential and notifying us if you suspect unauthorized account activity.

12. INTERNATIONAL DATA TRANSFERS

HŪMN® LLC is based in the United States. Our service providers and production partners may operate in the United States and other countries.

As a result, personal information may be transferred to, stored or processed in countries whose data-protection laws differ from those where you live.

Where required, we and our service providers rely on legally recognized transfer mechanisms, contractual protections, adequacy decisions or other appropriate safeguards for international transfers.

13. CHILDREN’S PRIVACY

[‘LITTLE] HŪMN™ creates products for children, but our website and purchasing Services are intended for adults, parents and legal guardians—not for children to use independently.

We do not knowingly collect personal information directly from children under 13, or a higher minimum age where required by applicable law.

If you believe a child has provided personal information to us without appropriate parental authorization, contact us at hello@littlehumn.com. We will review the request and take appropriate action.

14. YOUR PRIVACY RIGHTS

Depending on where you live and subject to legal exceptions, you may have the right to:

  • Request access to personal information we maintain about you;
  • Request information about how we collect, use and disclose it;
  • Request correction of inaccurate personal information;
  • Request deletion of personal information;
  • Receive a portable copy of certain information;
  • Restrict or object to certain processing;
  • Withdraw consent where processing is based on consent;
  • Opt out of targeted advertising or the sale or sharing of personal information;
  • Limit certain uses of sensitive personal information where applicable;
  • Appeal a decision concerning a privacy request where applicable; and
  • Exercise your rights without unlawful discrimination.

These rights are not absolute. We may retain or continue processing information when permitted or required by law, including for fraud prevention, transaction completion, tax records, security and legal claims.

15. CALIFORNIA PRIVACY NOTICE

This section supplements the rest of this policy for California residents. It applies only to the extent HŪMN® LLC is subject to the California Consumer Privacy Act, as amended.

During the preceding 12 months, we may have collected the following categories of personal information:

  • Identifiers, such as names, addresses, email addresses, telephone numbers, IP addresses and account identifiers;
  • Customer-record information, such as contact, billing and purchase information;
  • Commercial information, such as products viewed, purchased or considered and order history;
  • Internet or electronic activity, such as browsing, cart, checkout and advertisement interactions;
  • Approximate geolocation derived from an IP address;
  • Audio, electronic or visual information submitted through customer support or reviews; and
  • Inferences concerning preferences or interests based on shopping and website activity.

We collect this information from the sources described in Section 2 and use it for the business and commercial purposes described in Section 3.

We may disclose these categories to the recipients described in Section 5 for legitimate business purposes. We do not sell personal information for money.

Certain advertising or analytics activities may constitute “sharing” or “selling” under California law. Where applicable, California residents may opt out through our Your Privacy Choices page or by using a supported Global Privacy Control signal.

We use sensitive personal information, if collected, only for reasonably necessary business purposes such as processing payments, fulfilling orders, preventing fraud and complying with law. We do not use sensitive personal information to infer characteristics about customers.

16. SUBMITTING A PRIVACY REQUEST

To exercise an applicable privacy right, contact us at hello@littlehumn.com with the subject line “Privacy Request.”

Please include:

  • Your full name;
  • The email address associated with your account or order;
  • The right you wish to exercise; and
  • Your state or country of residence.

We may need to verify your identity before completing a request. Verification may require information that reasonably matches records already maintained by us. We will use verification information only to process your request.

Where permitted, an authorized agent may submit a request for you. We may require proof of the agent’s authority and may need to verify your identity directly.

If we deny a request, you may have the right to appeal by replying to our decision and stating that you wish to appeal.

17. COMPLAINTS

If you have a concern about our privacy practices, please contact us first so we can attempt to resolve it.

If European or United Kingdom data-protection law applies, you may also have the right to lodge a complaint with the data-protection authority where you live or work.

18. THIRD-PARTY LINKS

Our website may contain links to third-party websites or services. We do not control and are not responsible for their privacy, security or content. Review the privacy policy of any third-party service before providing personal information.

19. CHANGES TO THIS POLICY

We may update this Privacy Policy to reflect changes to our practices, technology, Services or legal obligations.

The updated version will be posted here with a revised “Last updated” date. If required by law, we will provide additional notice of material changes.

20. CONTACT US

Questions, concerns and privacy requests may be directed to:

HŪMN® LLC
d/b/a [‘LITTLE] HŪMN™
16060 Ventura Blvd., Suite 110, #3033
Encino, CA 91436
United States
hello@littlehumn.com
(747) 334-2671